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| The response to the Etiko Fairtrade concept has been great. However, we need to increase our distribution. Most mainstream retailers don’t feel comfortable about selling Fairtrade balls next to non-Fairtrade balls …they're worried about whether customers will start asking ‘difficult’ questions or if the big brands will get offended. We think that customers should be given a choice …if you agree then why not tell your local sports/gift store or soccer club that you want a Fairtrade alternative. |
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